Linguistic comparison quality evaluation of web-site content with tourism documentation objects

Abstract

Information support for tourism service consumers is the important element of tourism activity. Open websites are the main sources of such support. Widespread approach to the analysis of tourism services quality is the analysis of feedbacks from consumers based on the results of tourism services provision. In this work, it is proposed to evaluate the information provision of tourism services consumer formed in the form of tourism documentation. This approach allows even before the provision of tourism services to influence the choice of the consumer and satisfaction with tourism services. The developed method for evaluating the quality of tourism documentation generated on the basis of the website content is based on ISO/IEC-25010 quality indices that are suitable for assessing the quality of the tourism documentation from the point of view of the consumer of its content. These indices include such sub-characteristics of Operability, as Appropriateness recognizability, Helpfulness, Attractiveness.