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The Total Customer Experience

  • Weinfurter D
Palgrave Macmillan US, (2013), 141-155
DOI: 10.1007/978-1-137-33714-6_10
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Abstract

… of the retail locations, and most important, how the coffee is served to each retail customer, … with customers to deliver an experience that delights them throughout the transaction cycle. …

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APA

Weinfurter, D. J. (2013). The Total Customer Experience. In Second Stage Entrepreneurship (pp. 141–155). Palgrave Macmillan US. https://doi.org/10.1007/978-1-137-33714-6_10

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