… itself on the friendliness and professionalism of its wait staff involves the concurrent delivery of product and service elements as part of a broader value proposition … Buyer firms often require specific value propositions in these industries. Buying Through an Agnostic Intermediary …
CITATION STYLE
Prior, D. D. (2021). Channels of Supply. In Organisational Buying (pp. 157–170). Springer International Publishing. https://doi.org/10.1007/978-3-030-67414-4_10
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