IMPACT OF TECHNOLOGICAL AND NON-TECHNOLOGICAL INNOVATION ON FIRM PERFORMANCE: EMPIRICAL STUDY AT TURK TELEKOM GROUP ANTALYA OFFICE

Abstract

The aim of this study is to explore the impacts of technological (product innovation and process innovation) and non-technological innovation (organizational and marketing innovations) on firm performance. The research questions were pursued through questionnaires with top-level managers of a firm operating in Turkish telecommunication industry, Turk Telekom Group Antalya Office. Analysis results demonstrated that technological innovation (product and process innovation) and marketing innovation has significant and positive impact on firm performance, but no evidence was found for a significant and positive relationship between organizational innovation and firm performance in Turk Telekom Group Antalya Office.