On Drenching the Massive, Mature Tourist Destinations in the Sunny and Sandy Social Marketing Innovation

Abstract

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life. Table of contents : Front Matter....Pages i-vii Front Matter....Pages 1-1 Formulating Effective Social Marketing and Public Health Communication Strategies....Pages 3-31 Using Publicity to Enhance the Effectiveness of a Child Obesity Prevention Program....Pages 33-47 Digital Innovation in Social Marketing: A Systematic Literature of Interventions Using Digital Channels for Engagement....Pages 49-66 Does Context Matter? Australian Consumers’ Attitudes to the Use of Messages and Appeals in Commercial and Social Marketing Advertising....Pages 67-86 Internal Social Marketing, Servicescapes and Sustainability: A Behavioural Infrastructure Approach....Pages 87-105 Faces of Power, Ethical Decision Making and Moral Intensity. Reflections on the Need for Critical Social Marketing....Pages 107-132 Social Influence and Blood Donation: Cultural Differences Between Scotland and Australia....Pages 133-158 On Drenching the Massive, Mature Tourist Destinations in the Sunny and Sandy Social Marketing Innovation....Pages 159-172 Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities....Pages 173-183 Behavioural Factors Determining Fruit Consumption in Adolescents and Characteristics of Advertising Campaigns Towards Possible Increased Consumption....Pages 185-212 Front Matter....Pages 213-213 Promoting Mental Health and Wellbeing in Individuals and Communities: The ‘Act-Belong-Commit’ Campaign....Pages 215-226 Preparation Without Panic: A Comprehensive Social Marketing Approach to Planning for a Potential Pandemic....Pages 227-247 FASD Prevention Interventions Valued by Australian and Canadian Women....Pages 249-261 Does Social Marketing Have a Role in Skin Cancer Education and Prevention?....Pages 263-277 Tomorrow’s World: Collaborations, Consultations and Conversations for Change....Pages 279-290 ‘Working Without Occupational Health and Safety Is a Thing of the Past’: The Effectiveness of a Workplace Health and Safety Campaign in Andalusia (Spain)....Pages 291-300 Improving Quality of Life by Preventing Obesity....Pages 301-319 The One for One Movement: The New Social Business Model....Pages 321-333 The Nature of Family Decision Making at the Bottom of the Pyramid (BoP): Social and Managerial Implications....Pages 335-348 Designing Social Marketing Activities to Impact the Shaping of Expectations of Migrants in Health Service Encounters: The Case of African Migrant Blood Donation in Australia....Pages 349-364 Front Matter....Pages 213-213 Sustainability Marketing: Reconfiguring the Boundaries of Social Marketing....Pages 365-389