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The impact of service quality on customer satisfaction and the moderating role of word-of-mouth

  • Kashif M
  • Shahbaz T
  • Shiquran C
  • et al.
African Journal of Business Management (2013) 7(18) 1751-1756
DOI: 10.5897/ajbm11.1488
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Abstract

This is a cross sectional field study in which we examined the relationship between perceived service quality and customer satisfaction with the moderating role of word-of-mouth. The sample size of the data is 350 that are collected from the fast food restaurants …

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APA

Kashif, M., Shahbaz, T., Shiquran, C., & Muhammad, S. R. (2013). The impact of service quality on customer satisfaction and the moderating role of word-of-mouth. African Journal of Business Management, 7(18), 1751–1756. https://doi.org/10.5897/ajbm11.1488

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