Students' perception of city branding: The case of Kastamonu and Kastamonu University

  • Saraç Ö
  • Pamukçu H
  • Ulama Ş
  • et al.
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Abstract

… eligible for city branding. Turkish city of Kastamonu, one of the candidates for city branding, boasts a number of cultural assets which drive the tourism sector in the city. The aim of this …

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Saraç, Ö., Pamukçu, H., Ulama, Ş., & Batman, O. (2019). Students’ perception of city branding: The case of Kastamonu and Kastamonu University. Turizam, 23(1), 34–52. https://doi.org/10.5937/turizam23-20881

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