A fuzzy model for scalable trust in E-commerce

Abstract

With the rapid development of e-commerce and the expansion of e-commerce system scale, scalable trust in e-commerce becomes critical. This article examines scalable trust of multiagent e-commerce system (MECS) and proposes a fuzzy model for scalable trust in e-commerce. It also discusses the realization of scalable trust from the viewpoint of engineering. The proposed approach will facilitate research and development of trust, multiagent systems, e-commerce and e-services. © 2008 International Federation for Information Processing.