A fuzzy model for scalable trust in E-commerce

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Abstract

With the rapid development of e-commerce and the expansion of e-commerce system scale, scalable trust in e-commerce becomes critical. This article examines scalable trust of multiagent e-commerce system (MECS) and proposes a fuzzy model for scalable trust in e-commerce. It also discusses the realization of scalable trust from the viewpoint of engineering. The proposed approach will facilitate research and development of trust, multiagent systems, e-commerce and e-services. © 2008 International Federation for Information Processing.

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APA

Sun, Z., Guo, X., & Zhao, S. (2008). A fuzzy model for scalable trust in E-commerce. In IFIP International Federation for Information Processing (Vol. 286, pp. 87–97). https://doi.org/10.1007/978-0-387-85691-9_8

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