The purpose of this study is to investigate the relationship that trust and commitment have on long-term orientation in manufacturer-supplier relationships. We propose that trust leads to commitment in manufacturer-supplier relationships and that both trust and commitment produce a long-term orientation by the seller firm. Our premise is that when manufacturer-supplier relationships are characterized by sufficient levels of trust and commitment, a long-term orientation will follow.
CITATION STYLE
Feldman, L., Johnson, W. C., & Weinstein, A. (2015). Manufacturer-Supplier Relationships. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 497). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_132
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