Analyzing Video Game Companies Marketing Strategy

Abstract

With the development of the times, more and more people focus on video games. Some video game companies have also developed with this wave. The paper, through a method of SWOT, explores three video game companies (Tencent, Netease, and Nintendo) marketing strategies and shows optimization and safety precautions that are feasible for them. It hopes to provide some insightful suggestions for further development of Tencent, Netease, and Nintendo.