Mobile customer demand discrimination modeling in enterprise information systems

Abstract

In the highly competitive environment, the real-time and dynamic customer demand analysis technology is required by the enterprise information systems in order to respond to the customer demand efficiently and automatically. Based on the background of mobile industry, this paper makes a mobile customer demand analysis model and proposes ways to capture customer demand knowledge. Firstly, a contour model of customer value layers is gotten by investigation and specific interview; secondly, the significant attributes of customer value layers are screened out; finally, a customer demand discrimination model is built while making the customer demand objective layer as the output of the model and making customer demand attribute layer as the input of the model. Well-formed model could judge the classification of customer demand objectives dynamically from their demand attributes. This model is used in analysis of mobile customer samples.