Discussion of chu culture expression in huanghelou cigarette packing

Abstract

With the importance growing of packing design in our daily life, people have higher requirement on the cigarette packing. Therefore, cigarette-marketing competition mostly decided by the packing characteristic. Huanghelou brand cigarette come down in one continuous line with the famous Yellow Crane Tower. The inherited tolerance has highly competent ability to handle the tradition and innovation, history and actuality. This article relies on the present product image and packing strategy that combine with the long-history Jing culture and Chu culture. We can example with the design of Chu culture series in the Huanghelou brand cigarette, and discuss the culture deposits and packing characteristics. © 2012 Springer-Verlag Berlin Heidelberg.