Abstract
The Hispanic subculture is a significant component of the United States economy. Although the market offers a large opportunity for development by businesses, it has been largely ignored by consumer goods companies. This paper describes the nature of the Hispanic consumer segment and discusses marketing strategies for this group.
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CITATION STYLE
APA
Loudon, D. L., & Simpson, C. (2015). The Hispanic Consumer Segment. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 104–108). Springer Nature. https://doi.org/10.1007/978-3-319-16946-0_25
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