Exports in the Globalization Strategies of Korean, Japanese and U.S. Firms – An Interactive Analysis

Abstract

The successes of their export sectors have been key to the economic recoveries of both Japan and Korea through the 1970’s. During the 1980’s, exportation became fundamental in the establishment of their largest firms as major multinational corporations. At the beginning of the 1990’s U.S. trade officials point to America’s export sector as the outstanding performer in a generally weak economy. This study conducts mail questionnaire surveys of senior executives of the largest Korean, Japanese, and U.S. corporations to gain insights into the evolution of the international competitive strategies of their corporations. The paper uses quantitative analysis to improve understanding of how firms continuously adjust their marketing strategies in response to their interactions in export markets in an increasingly global market place.