Scarce resources are a perennial issue for nonprofit organisations, and many are stuck in what has been called the starvation cycle. Internal leaders responding to perceived public views do not invest in fundraising, and underfunded efforts have unintended consequences: they do not bear results; they cause staff turnover and the organisation’s beneficiaries suffer.
CITATION STYLE
Scaife, W. (2018). Applying Marketing Knowledge to a Widespread Nonprofit Internal Marketing Issue: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 167). Springer Nature. https://doi.org/10.1007/978-3-319-68750-6_51
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