Value creation in the wine industry—a bibliometric analysis

Abstract

The main aim of this study is to analyze the literature pertaining to value creation in the wine industry developed in the last two decades, identifying the main contributors such as leading institutions, authors, and countries, and uncovering the main subfields developed by researchers in this area. Bibliometric methods have been used to carry out this research, particularly the R package Bibliometrix®. The results unveil, besides the most relevant contributors, the main subtopics developed in the field of study. It is concluded that value creation is a key factor of success in the wine industry, playing academic research a leading role in revealing consumer trends, health benefits of wine, grape biodiversity, technological developments applicable to production processes, quality improvements of grapes and wines, sustainable practices, brand positioning and other sources of competitive advantage. This research can be of great significance to researchers, policymakers, and managers in the wine industry.