Reducing the effects of gender stereotypes on performance evaluations

Abstract

The purpose of this research was to extend previous work on gender bias in performance evaluation. Specifically, we examined whether a structured free recall intervention could decrease the influence of traditional gender-stereotypes on the performance evaluations of women. Two hundred and forty-seven college students provided performance ratings for vignettes that described the performance of male or female college professors. Results indicated that without the intervention, raters who have traditional stereotypes evaluated women less accurately and more negatively. Conversely, the structured free recall intervention successfully eliminated these effects. The usefulness of the structured free recall intervention as a tool for decreasing the influence of gender stereotypes on performance ratings is discussed.