The Influence of Product Knowledge and Religious Norms on Consumer Purchase Intention Mediated by Attitude

  • Wardana C
  • Widowati R
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Abstract

Globalization brings many imported food products from non-Muslims countries, such as Korea, China, and Japan, to Indonesia. Many products are categorized as subhat or are still in doubt in their halal. In fact, several of those products do not have a halal license from MUI …

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Wardana, C. K., & Widowati, R. (2021). The Influence of Product Knowledge and Religious Norms on Consumer Purchase Intention Mediated by Attitude. In Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020) (Vol. 176). Atlantis Press. https://doi.org/10.2991/aer.k.210121.053

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