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A study of customization for online business

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (2013) 8018 LNCS(PART 3) 443-449
DOI: 10.1007/978-3-642-39226-9_48
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Abstract

The ever-expanding Internet and fast-growing pace of online shopping push companies to implement online customization. Rather than customizing on the information delivery, transaction handling, and product features, companies also start to offer different specific privileges to different types of customers. In this regard, we would like to examine how these different forms of customization affect customer satisfaction. © 2013 Springer-Verlag Berlin Heidelberg.

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Cho, V., & Lau, C. (2013). A study of customization for online business. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 8018 LNCS, pp. 443–449). https://doi.org/10.1007/978-3-642-39226-9_48

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