Efforts to instill green behavior to the phi generation using illustration book

Abstract

The definition of environmentally friendly behavior has changed from generation to generation. This is due to the development of technology and media. Being close to the digital technology, the Phi generation tends to abandon the analog technology which is more environmentally friendly. This study aimed to create a media that can introduce green behavior to the Phi generation and make them implement it in their daily lives. This study used the ADDIE method to create a product in the form of an illustration book prototype. The book design contains a description of green behavior of using analog technology with a visual illustration approach. The illustration book is expected to foster the desire of the Phi generation to use analog technology.