The Organisation of Turkic States’ Digital Communication and Digital Diplomacy Perspective

Abstract

As a result of digitalisation, digital diplomacy is employed to establish and maintain dialogue between publics. Digital diplomacy, a sub-heading of public diplomacy activities, offers a common communication platform for the Organisation of Turkic States and an absolute coordination mechanism in the fight against disinformation, the global security threat of our time. The article discusses the changes and transformations in digital communication and their reflections on the Organisation of Turkic States. The article examines the Organisation of Turkic States’ digital communication and digital diplomacy activities as a case study and discusses the role of the effective use of digital media in the Organisation’s ability to explain itself in the right way. This study provides a descriptive analysis of the digital communication activities and use of social media by political actors in the Organisation of Turkic States. The limitations of the research are the organisation’s digital media activities. The study is the first of its kind to examine the Organisation’s digital communication strategy. In conclusion, the Organisation of Turkic States should combat disinformative content by enhancing its common communication platform with digital diplomacy along the axis of digital image and reputation management at the institutional level.