The Influence of Skincare Routines on Skin Physiology Parameters and Affective Values

Abstract

Hydration is an essential process in skincare treatments. Low water con- tent in the skin can lead to skin problems, including reduction in skin elasticity and an increase in skin ripples or wrinkles. Consumers use skincare products to reduce age- and environment-related skin changes. Based on our company beauty theory, we proposed a unique skincare routine coupled with a specially formulated moisturizer that improves skin complexion and has the potential to enhance our customer affection, thus generating an overall high customer satisfaction. By using a scientific approach as well as Nagamachi (Applied Ergon 33:289–294, 2002) [1], the differences in skin physiology parameters and affective values, attributed to the various skincare routines, were assessed in the study subjects who underwent a home-use test.