A dynamic global marketplace demands new ways of leading and managing in the luxury industry. In managing and sustaining value fora new generation of luxury customers, the brand needs to demonstrate a global and local connection within a multicultural and digital environment.
CITATION STYLE
Jensen, K. R. (2017). Global Organizational Leadership for Luxury Companies. In Palgrave Advances in Luxury (pp. 33–45). Springer Nature. https://doi.org/10.1007/978-3-319-41727-1_3
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