Promoting Employee Ecological Behavior Through Green Initiatives

Abstract

This qualitative study looked into the initiative and practices of employee ecological behavior (EEB) among academicians. This study examined the design and deployment of green practices that unraveled entrenched, peripheral, and intermediate ecological practices. The field of inquiry involved public universities established in Malaysia. In total, 23 academicians from selected public universities across Malaysia were interviewed. Data pertaining to EEB were gathered via in-depth interviews and focus group discussion sessions. Study participants pointed out several initiatives and practices reflecting their campuses' ecological practices. Green initiatives emerged as a powerful tool that generated EEB among the participants. Exemplars and suggestions for good ecological practices were delineated, such as banking plastics at the cafeterias, adopting green cafeterias, a Car-Free Day, sustainability campaigns, and recycling. The observed practices and initiatives substantially contributed to the green campus, and the outcomes add knowledge regarding how EEB can be encouraged in HEIs.