Action research as a viable methodology in entrepreneurship research

Abstract

Although the roots of action research trace back to the works of Kurt Lewin throughout the 1940s, there exists a great nescience concerning this methodology. This is largely due to a kind of Babylonian confusion where, depending on the literature stream, small differences result in new labeling and inconsistent usage of definitions across the methodological derivatives. However, the core action research approach has the potential to derive pioneering research results. In entrepreneurship research, the understanding of complex phenomenon through retrospective sense-making with self-reporting instruments has its inherent limitations. Action research through its real-time assessment by a researcher who is involved in the ongoing process and plans frequent learning circles, can result in superior research results. To reach this goal, the action researcher needs to follow specific rules and procedures in his or her research endeavor. The acquisition of individual social research skills is essential as they directly influence the results’ quality.