Research on CRM System of manufacture techno-service enterprise

Abstract

This article discusses the manufacturing technology services companies in its customer relationship management needs and characteristics of a technology-based market value of three-dimensional model of customer value theory, put forward a multi-project, multi-target project management process and achieve the development of a CRM System, use of customer value segments of customers, maximize the profit increase customer life cycle, the effective management of the project process, to achieve internal and external knowledge sharing. © 2014 Springer-Verlag Berlin Heidelberg..