The article presents the concept of "leadership brand" as an approach to leadership training for businesses or other organisations. The author says leadership training is often separate from the departments in a firm that are responsible for customer satisfaction and expresses the view that tying the two together allows the organisation's leadership as a whole, not just individual executives, to reflect its commitment to customers.
CITATION STYLE
Grubendorfer, C. (2012). Leadership Branding. Leadership Branding. Gabler Verlag. https://doi.org/10.1007/978-3-8349-3706-3
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