Shopping Behaviour of Different Age Groups: How Different are They?

Abstract

A study of 482 shoppers of three different age groups showed that there were some differences among older, middle-age and younger shoppers. However, despite such differences, there were in fact more similarities among these shoppers in their approach toward shopping and actual shopping behaviour. In particular, except for differences caused by lower income and mobility, the older shopper behaved very much like any other shopper.