Generation Y’s Employment Motivations and Attitudes

Abstract

Researchers, supervisors, and human resource professionals have long struggled with perfecting management strategies for employees. The three most prevalent working generations currently are Baby Boomers, Generation X, and Generation Y. To understand Generation Y's employment motivations and attitudes, two ideas must be discussed: (a) a working definition of generation, and (b) an understanding of preceding generations' motivations and attitudes. This paper throws light on measures that should be taken to retain and motivate Generation Y employees and how are they important in near future.