Abstract
Services sectors of various economies in the world are fast expanding. Concurrently the world trade in services is growing at a faster rate than in manufactured products and commodities. This process is facilitated by several global developments which are progressively removing the barriers for global trade in services. This paper identifies the emerging trade opportunities in global trade in services especially for third world businesses. It also provides some strategic guidelines dealing with the supply and demand sides of services marketing.
Author supplied keywords
Cite
CITATION STYLE
Rao, C. P., Kothari, V., & Kurtz, D. (2015). Global Marketing Opportunities in Services for Third World Business. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 179–182). Springer Nature. https://doi.org/10.1007/978-3-319-17323-8_45
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
