The Effects of Image Based Fashion Brands' SNS Toward Flow and Brand Attitude : Focus on Pleasure Emotion as Mediator

Jeonmi Ko; Jiye Shin; Eunju Ko; Heeju Chae

Journal ArticleOPEN ACCESS

The Effects of Image Based Fashion Brands' SNS Toward Flow and Brand Attitude : Focus on Pleasure Emotion as Mediator

Ko J
Shin J
Ko E
et al.

Fashion & Textile Research Journal (2014) 16(6) 908-920

DOI: 10.5805/sfti.2014.16.6.908

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Abstract

고전미 신지예 고은주 채희주 (2014) 패션 브랜드 이미지 기반 SNS 가 플로우 , 브랜드 태도에 미치는 영향 : 즐거움 감정의 매개변수를 중심으로

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APA

Ko, J., Shin, J., Ko, E., & Chae, H. (2014). The Effects of Image Based Fashion Brands’ SNS Toward Flow and Brand Attitude : Focus on Pleasure Emotion as Mediator. Fashion & Textile Research Journal, 16(6), 908–920. https://doi.org/10.5805/sfti.2014.16.6.908

The Effects of Image Based Fashion Brands' SNS Toward Flow and Brand Attitude : Focus on Pleasure Emotion as Mediator

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