Henry Jenkins, Sam Ford & Joshua Green: Spreadable media: Creating Value and meaning in A Networked Culture, New York: New York University Press. 2013

Abstract

We are experiencing creative disruptions in the media industry, and while few of us truly understand what is happening or where we are heading, this book provides the reader with a timely overview of some of the many expressions of the new media logics, including examples of creative work, business models, audience behavior, norms and values, legal questions, metaphors for web 2.0 cultures, media research, and intellectual reflections.