The assimilation theory applied to a modification of the Müller-Lyer illusion

Abstract

The assimilation theory of illusions, which utilizes the principle that large magnitudes in a series are underestimated and small magnitudes are overestimated, was applied to a modification of the Müller-Lyer illusion. A close link was shown to exist between the Müller-Lyer illusion, a modification of the Müller-Lyer illusion, and the Sander parallelogram. In addition, a new illusory target was predicted. © 1970 Psychonomic Society, Inc.