This paper describes the creation of intervals of clusters of supermarket customers based on the modified Kohonen self-organizing maps. The supermarket customers from three different markets serviced by a Canadian national supermarket chain were clustered based on their spending and visit patterns. The resulting rough set based clustering captured the similarities and differences between the characteristics of the three regions.
CITATION STYLE
Lingras, P., Hogo, M., Snorek, M., & Leonard, B. (2003). Clustering supermarket customers using rough set based Kohonen networks. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 2871, pp. 169–173). Springer Verlag. https://doi.org/10.1007/978-3-540-39592-8_23
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