Marketing margin of qurban beef

Abstract

Increased selling prices for qurban cattle can be indicated because the marketing channels for qurban cattle are relatively long due to increased marketing margins obtained by each marketing institution. Marketing channels can be said to be efficient if every marketing institution marketing function optimally. The purpose of this study was to identify efficiency of qurban cattle marketing channels in Deli Serdang Regency. The technique of drawing respondents is done by snowball sampling. Respondents used in this study consisted of 3 farmers, 9 traders and 5 wholesalers. The study was conducted in Deli Serdang Regency. Data were analysed by using the margin share, farmer share and R/C to see the efficiency of marketing channels. The results showed 4 channels of qurban cattle marketing in Deli Serdang Regency. The whole marketing channel is considered efficient because it has a farmer share value above 50 percent so that an increase in selling value can still be felt by qurban cattle farmers.