Consumer Culture Theory: Gastronomy and Cultural Tourism - Case Study of Nakhon Sri Thammarat

Abstract

This research is about the meaning, method and importance of consumers who involve in food and cultural tourism. The results showed that, the meanings of cultural consumption is different according to the varieties of periods and environments. The meaning of cultural consumption consists of these important factors 1) Value Creation 2) Meaning Creation and 3) Difference Creation which was developed into strategy tools. Changing the manners of consumers by supporting markets, especially, the relation of food and tourism by using cultural consumption method. Consumers will have alternative consumption, experience and satisfaction which lead to income making and sustainable economy of country.