Abstract
… they are loyal to the brand, the greater the brand’s “equity” in other words value to its owner. … culture is well-known. The Korean wave or Hallyu encompasses pop music (K-pop) but also …
Cite
CITATION STYLE
APA
Lichy, J. (2022). Bring Your Own Devices (BYOD) for Lobbying. In The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs (pp. 83–96). Springer International Publishing. https://doi.org/10.1007/978-3-030-44556-0_178
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