STRATEGI KOMUNIKASI HUMAS DALAM MEMBENTUK PUBLIC OPINION LEMBAGA PENDIDIKAN

Abstract

Education is the biggest source of investment in building and making people whole to (insanul kamil). Understanding one's opinion, in which case public opinion is not an easy thing. As it is the formation of public opinion formed by a selective public, because in all problems there are always public respectively. Public Relations plays a very important role in every institution or institution, because public relations became one of the strategic ways in creating a positive image or negative image in an institution. In this case public relations has a wide relationship, and the role of public relations in the development of education has a very urgent position, especially in determining the direction of education in accordance with the wishes of all parties, especially the demands of the customer. The development of public opinion with a variety of karakternya increasingly diverse, both internal and external require a special solution in communicating with them. Organizational communication activities are strategic communication activities that need to be run by the organization. Management as an important decision maker in communication activities, through public relations activities strategic communications organization can run well. Publication must have full support from management to perform the task.