Recommender systems have been used in e-commerce to increase conversion due to matching product offer and consumer preferences. Cold-start is the situation of a new user about whom there is no information to make suitable recommendations. Texts published by the user in social networks are a good source of information to reduce the cold-start issue. However, the valence of the emotion in a text must be considered in the recommendation so that no product is recommended based on a negative opinion. This paper proposes a recommendation process that includes sentiment analysis to textual data extracted from Facebook and Twitter and present results of an experiment in which this algorithm is used to reduce the cold-start issue.
CITATION STYLE
Contratres, F. G., Alves-Souza, S. N., Filgueiras, L. V. L., & DeSouza, L. S. (2018). Sentiment analysis of social network data for cold-start relief in recommender systems. In Advances in Intelligent Systems and Computing (Vol. 746, pp. 122–132). Springer Verlag. https://doi.org/10.1007/978-3-319-77712-2_12
Mendeley helps you to discover research relevant for your work.