Evaluating the Impact of a Quiz Question within an Educational Video

Abstract

Educational videos are becoming more prevalent within a higher education context and the use of videos is now taken for granted. However, the full impact videos have on learning is under researched and not fully known. This study was conducted to investigate the effectiveness of quiz questions embedded throughout a video. Students from different modules (n1 = 102, n2 = 23) watched three different formats of videos and subsequent results of a multiple choice test were recorded and compared. In addition, viewing behaviour was recorded and explored to evaluate if this also impacted upon results. Results highlighted, that the performance on tests significantly improved after watching the video with embedded quiz questions throughout. Contrary to the test scores, students’ perceptions did not identify any differences, however students’ qualitative comments showed overwhelming support for quizzes embedded throughout a video. Implications on professional practice and further research to build upon this study are discussed.