Semiotic engineering as a reflexive, transdisciplinary and humanistic theory in and beyond HCI

Abstract

Since the early 1990's Semiotic Engineering has evolved from a semiotic-based approach to user interface languages design to a comprehensive theory of Human-Computer-Interaction (HCI). More recently, in 2016, Semiotic Engineering went beyond HCI and gave initial contributions to the field of Human-Centered Computing. This chapter presents three aspects that can be interpreted as constants in the process of permanent evolution of this theory: Reflexivity, Transdisciplinarity, and Humanistic values. The stimulus and support to engagement in critical reasoning about research and practice; the development of a distinct and transdisciplinary object of study examined in light of its own ontology and methodology; and the role of human meanings and values in the theory are discussed as drivers of innovation and transformation. These key factors can serve as supporting analytical categories in discussions around Semiotic Engineering and its contributions, as well as in the learning process of the theory.