e-services Development in the Collaborative World

Abstract

The survival of modern enterprises will depend on the ability to understand their own role within the physical and social environment. As enterprises try to react to these challenges, they realize that they need to collaborate with other enterprises. Enterprises need to transform in order to participate successfully in a collaborative network. The participation in a collaborative network based on service system framework can change the enterprise’s: (a) understanding of value (value-in-use); (b) customer’s relationship (cocreator of value); (c) operational boundaries (customer can become a codesigner). In order to enable this transformation, we propose e3-value ontology to assist enterprises in developing collaborative value propositions, e-business scenarios, and operations requirements.