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PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG DI WARUNG KOPI KLOTOK, KALIURANG, YOGYAKARTA

  • Yanti Febrini I
  • Widowati PA R
  • Anwar M
Jurnal Manajemen Bisnis (2019) 10(1)
DOI: 10.18196/mb.10167
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Abstract

… niat membeli kembali, kepuasan pelanggan memiliki efek positif dan signifikan pada niat pembelian … membeli kembali niat. Kata kunci: experiential Marketing, kepuasan pelanggan, …

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Yanti Febrini, I., Widowati PA, R., & Anwar, M. (2019). PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG DI WARUNG KOPI KLOTOK, KALIURANG, YOGYAKARTA. Jurnal Manajemen Bisnis, 10(1). https://doi.org/10.18196/mb.10167

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