LiQR: A QR code-based smart phone application supporting digital marketing

Abstract

A Facebook Page is considered as an essential place for businesses to build connections with people. The page is often used for building up relations with Facebook users through a function called 'Like'. In this paper, we propose a method supporting digital marketing based on Facebook pages and QR code, presenting a smart phone application developed using the proposed method. The developed application named LiQR provides a function transforming the information of a Facebook page into a corresponding QR code. When a user takes a picture of the printed QR codes with the smartphone camera, the application enables the user to support the Facebook page with the same effect as clicking the 'Like' button, providing functions useful for managing the information on the Facebook page. © 2012 Springer Science+Business Media.