Factors influencing the use of online payment system by women

Abstract

The study aimed to identify the broad factors that were significant in influencing the use of online payment system among the female population. Data had been gathered from 300 respondents from urban areas of Punjab on 12 statements through 5-point rating scale. Factor analysis compressed variables in to four broad factors i.e. convenience, lack of safety, modernity and economic benefits. Discriminant analysis revealed that for factors “convenience” and “economic benefits”, a significant difference existed between the means of two groups i.e. users and non-users. The work will serve as a guide to the state in finding ways to promote the use of online payment system among women. JEL Code: M3.