I like it... i like it not: Evaluating user ratings noise in recommender systems

Abstract

Recent growing interest in predicting and influencing consumer behavior has generated a parallel increase in research efforts on Recommender Systems. Many of the state-of-the-art Recommender Systems algorithms rely on obtaining user ratings in order to later predict unknown ratings. An underlying assumption in this approach is that the user ratings can be treated as ground truth of the user's taste. However, users are inconsistent in giving their feedback, thus introducing an unknown amount of noise that challenges the validity of this assumption. In this paper, we tackle the problem of analyzing and characterizing the noise in user feedback through ratings of movies. We present a user study aimed at quantifying the noise in user ratings that is due to inconsistencies. We measure RMSE values that range from 0.557 to 0.8156. We also analyze how factors such as item sorting and time of rating affect this noise. © 2009 Springer Berlin Heidelberg.