Sustainability and Innovation in the Value Chain: An Analysis of a Case Study

Abstract

A significant number of companies worldwide recognize the importance of sharing resources for value generation and increased competitiveness in their industries. This change has increased in the relevant energy sector, especially in global companies that operate on a productive scale. The search for new forms of sustainable energy generation is the focus of business operations and is a requirement for the introduction of innovation strategy. The objective of this chapter is to present an innovative practice for creating organizational knowledge and achieving sustainable competitive advantage. We address the theoretical relationship between circular economy, strategic innovation, sustainability, competitiveness, and dynamic capabilities, through a case study of a global and innovative company in the energy sector. The research revealed that ENEL ENERGIA would be unable to keep its development and competitiveness without integrating knowledge generated in the business and its partnership with stakeholders of the shared value chain. This discussion is relevant in the literature on management because it represents, at the current world economic moment, a survival approach for companies through innovation and value sharing.