L'éthique du client face à l'offre bancaire islamique en France

Abstract

In this article, products and services offered by the Islamic bank are viewed as an ethical alternative. The perception of these Islamic financial instruments by the French customer is the focus of this research so as to better understand its ethical decision making process. The issue is to know whether the customers of non-Muslim banking accept the ethical aspects of Islamic banking. Eleven people were interviewed following an interview guide to answer this question. The empirical study highlights the crucial role of the global crisis on ethical issues among bank customers in France. It also reveals the weight of the feeling of belongingness and the cultural attachment on the ethical choice for the whole sample. (English) [ABSTRACT FROM AUTHOR]