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Observing Consumer Market Changes from Brand Slogan Changes

  • Liu Y
Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021) (2022) 634
DOI: 10.2991/assehr.k.220109.055
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Abstract

… Secondly, by building up brand image, slogan can help a brand to distinguish itself from other competing brands. Especially in the fierce market competition, distinguishing from other …

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Liu, Y. (2022). Observing Consumer Market Changes from Brand Slogan Changes. In Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021) (Vol. 634). Atlantis Press. https://doi.org/10.2991/assehr.k.220109.055

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