End-User Adoption of Cryptocurrency: A Literature Review

Abstract

The increasing presence of cryptocurrency has disrupted various areas such as financial, e-commerce, etc. This has attracted many scholars to investigate this technology, including its adoption. Yet, end-users adoption remains low despite numerous attempts to study the adoption. This paper conducts a systematic literature review of empirical studies on cryptocurrency adoption from individuals’ perspectives, aiming to identify research gaps that need to be addressed. A total of 50 articles were collected and reviewed. We illustrate that the majority of papers are quantitative, and the most widely utilized theories are TAM and UTAUT. Most of the reviewed studies investigate the adoption without context. Trust is the most critical factor impacting cryptocurrency adoption. Several gaps in the current literature have been identified and discussed. Consequently, future research agendas are suggested.